1. Pooja or worship2. Rituals e.g. Havan, breaking of coconut, etc..3. Physical performing part of the religion, or Dharm, or you can say duties and responsibilities.
What exactly were the reasons which persuaded Hindu Gurus to increase the emotional content of the religion? Remember the below mentioned reasons are serious allegations which SHOULD NOT be dismissed without thorough investigations, because the FACT remains that emotional content of religion has been increased.